Dating Affiliate Program

Introduction

So, you became our partner. Registred and got you own Co brand site. What next? Letҳ earn money! To help you, here is some information about making your site successful and profitable.

Step one

Your Agency Statistics

Here you can check how many joins is in your agency, how many men or women, profile summary. And total payments too.

Client

By clicking on this button in the right corner, you can check how many joins were in a day (month, year).

Earnings by channels

Here you can check your earnings by different channels (you can choose day, month or year).

Payments by channels

Here you can check your payments by different channels (you can choose day, month or year).

Gender

Joins statistics by genre

Photo

Shows you how many profiles and joins are with or without photo (you can choose day, month or year).

News

Shows you how many joins were confirmed, accepted or refused (you can choose day, month or year).

Age

Shows the age statistcs of profiles (you can choose day, month or year).

Wink

"Winks" statistics.
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Info

Edit profile

Here you can change your personal information.

Edit Bank

Edit your Bank information. Choose minimal payout sum, bank name, country and correct adress

Edit Check

Edit your check information

Edit URL

Add or delete URL of your website

Payout Print

Print your payout page.
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Constructor

Now let's change style of your web site.

Title and Meta tags cofiguration

Open "Constructor".
Click on "Title and Meta tags" button.
Choose language. Customize the Title and Meta-information about your dating site.

Complete Style

Open "Constructor".
Click on "Complete Style" button.
Choose the web site template. The click "Next".
Choose color scheme.
Create or upload your logo, main image, "start button", logo for mail list and second logo,backround image. You can download and use Photoshop ".psd" source files.
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Advertasing tools

It's realy easy for you to add some banners or text links to your page.
Copy code of banner or link that you want to add to your site Paste it in the window for your banner size.
It's better to use this scheme to separate links in the links page
<tr><td class=padd>
<a href="URL here" title="Title here">Description here</a>
</td></tr>
After all changes click on "Store" button.
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Text customization

You can change text, that people will see on your Welcome page. Have you enough fantasy to create something realy interesting? :)
Write the welcome text in the "Main page text box".
To change links on the buttom of page paste link code in the "Bottom links".
You can also add links or graphics there.
To add navigation menu to the buttom of the page paste link codes in the "NavigationMenuBottom".
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Banners

By clickin this button you can create a dinamic banner that you or other webmasters can add to web page. This banners will show the last joins to your CoBrand site. Choose between deffirent styles, change text. Than copy banner code and paste to your website.
Thats it! Does your site look great!? No!? Okey. Send email to us and we see how can we help you!
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Step two

Optimizing Your Web Site

If you decided to optimize your web site on your own, there are a few basics you'll need to know. There are three major steps to successfully optimizing your web site:
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Selecting the right keywords

First, you need to pick relevant keywords that you'd like to rank for. This is the first and most important step because it will influence all other aspects of your optimization campaign.

How to choose your keywords

Choosing the right keywords is the first step to better search engine positioning.

Include variations of your keywords

People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too.

Avoid wrong keywords

Do not use "stop words" - particles like "and" and "the" and common words like "industry." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.

Look at your competition

If you have any competitors that are doing well online, look at what terms they're advertising and ranking for. You can get ideas for your own terms by doing competitive research.

Use suggestion tools

Numerous suggestion tools are available to help you pick keywords and research keyword alternatives. Check out Digital Point's Keyword Suggestion Tool, which has results from both Overture and WordTracker, Google's Keyword Tool is also very useful.
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Optimizing your web site tags

Once you choose your keywords, the next step is to place them inside of your web site tags. About five years ago, meta tags were the most important and every webmaster tried to cram as many words as possible inside their meta tags. Nowadays, because of spam problems, meta tags aren't even read by some search engines. Other tags, such as the HTML title, are significantly more important for search engine optimization.
For optimum optimization, we recommend putting keywords in the following tags:
HTML titles - the most important tag on the page.
Meta tags (just in case some search engines are still looking at these) Content tags, such as header, bold, etc.
For more information on search engine optimization techniques, we also recommend visiting SearchEngineWatch.com's Webmaster section and HighRankings' Advisor section.

Optimizing your web site content

After selecting your keywords, optimizing your content is arguably the most important part of your optimization campaign. The reason for this is that search engines value the text on your web site more than just about any other factor. The text that you write will be included in the search engine database and used to match user queries to your site.
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Using HTML Titles

What is an HTML Title and why should I use it?
An HTML Title describes the contents of your web page in one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since your title will be seen by both readers and search engines, it's particularly important.
Your title is the most important tag on your pages as far as search engines are concerned.
What does the Title tag look like?
<TITLE>Your Title Tag - learn to optimize your title tag</TITLE>
Where is the Title tag placed on a page?
Your title should appear right after the tag at the top of your page.
If you're using a WYSIWYG (What-You-See-Is-What-You-Get) tool, such as FrontPage or DreamWeaver, you may want to make sure your title is placed correctly.

APlacing keywords in the Title tag

Each page of your web site can have a different title tag. We recommend choosing an important keyword phrase for each of your titles and incorporating it into a short, concise description that can interest a potential customer. Here's an example:
Keyword phrase: germany dating service
HTML Title: Dating Service in Germany
To review:
The HTML Title:
Is the most important part of your page
Should appear to search engines and people
Needs to interest the reader
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Using Meta Tags

What is the meta description tag and why should I use it?
The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords.
What is a meta keyword tag and why should I use it?
A meta keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do.
What do meta tags look like?
Here's an example of meta description and meta keywords tag:
<html>
<head>
<meta name="description" content="Your site's summary here">
<meta name="keywords" content="Your site's keywords here">
</head>
</html>

The meta description tag and search engines

A meta description tag can boost your rankings on some engines. Another reason the meta description tag is important is that some engines use it as a site's summary on their results pages. If they do, the reader may actually see this hidden tag. Make sure its contents are enticing to the reader.

Keywords in the meta description tag

The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings.

Keywords in the meta keyword tag

This is what the tag is all about! You don't have to come up with any sentences; just list your keywords in order of importance. Include all your most important keywords, but don't overdo it. We recommend limiting this tag to a reasonable amount of keywords per page - up to 20.
Use the meta description and meta keywords tags on all pages.
Include keywords when creating your description.
Make the description appealing to the reader.
For the meta keywords tag, list your keywords in order of importance.
Don't overdo the number of keywords for the meta keywords tag.
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How to hire a professional optimizer

Search engine optimization is a complex field covering everything from the intricacies of HTML to the economics of Internet marketing and the search industry. Before hiring a professional optimizer, consider the following issues:

How does your site rank now?

Are you looking for professional help because you're concerned about your site's performance? If your site doesn't rank very high for common queries related to your business, a professional optimizer can be a wise investment.
Another reason to consider hiring a professional is coverage. A professional SEO firm can advise you on which search engines, other than Google and Yahoo, you need to be listed.
If you haven't taken stock of your rankings, do so. Many optimizers provide free ranking reports to potential clients. Take advantage of this service to get a general idea of where you stand. If you don't understand a report, ask a representative to explain its significance to you.
Optimization can be a good investment, even if you're fairly satisfied with your current search engine presence. Since search listings are such a valuable source of business, improving your position and creating search ad campaigns will almost invariably pay off.

How much do you have to spend?

Search engine optimization services vary widely in their costs. We strongly recommend that you avoid anyone who promises to "optimize your site and submit it to 500 search engines for $89.95." That's because such promises are almost always false and they can't provide good, solid results you're looking for.
If your resources are limited, you may have thought about optimizing your site yourself. This is certainly worth considering if you or your webmaster has a basic understanding of HTML, good writing skills and time to learn how to optimize.
The disadvantage of DIY optimization is that it takes a substantial, and ongoing, time commitment. You'll need to learn how to optimize, submit and re-submit your pages and monitor your standings. A professional optimizer does all this for you, from researching the engines to presenting a progress report.

How should you judge results?

One of the fist things to do when interviewing potential optimizers is to look at their client lists. What do their clients say about them? Have they successfully optimized for web sites similar to yours in structure or function?
If your site uses a lot of dynamic content or is particularly complex, an optimizer who's worked exclusively with small, simple sites may not be the best choice. Have your webmaster talk to potential optimizers about his or her technical concerns.
Since industry sites have many special considerations, look an optimizer that has experience with manufacturing clients. Although it's not necessary for an optimizer to be an expert in your field to get results, he or she should have some idea of the lay of the land. You can get some idea of an optimizer's adaptability from his assessment of your site's current situation. He should be able to knowledgeably discuss your competitors, audience and prospects for improvement.

How did you hear about a potential optimizer?

Unfortunately, the field of search engine optimization includes many flash-in-the-pan entrepreneurs who use e-mail spam and other unsavory marketing practices. Your task in hiring an optimizer is to filter the handful of reputable firms out from this group.
Never trust anyone who guarantees they'll get you a number-one ranking, a listing in Yahoo or some other seemingly impressive placement. Search engines and directories are independent companies, and they don't contract with optimizers to give certain clients top placement. Anyone who says they have a "100% guarantee" is probably stretching the truth.
Let's promote!
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Step three

Visitors

Well, you are owner of online dating service. And the service needs visitors or, in other words, traffic. More visitors your service has and there is bigger potential possibility that they will register and begin to use paid services. Correlation of visitors and registrations called convertation of traffic.
Now, we should talk about the ways of attracting visitors to your own site. In the beginning, noone knows about your online dating service, so there are no visitors. Letҳ change that situation!

Search Engines And Catalogs

Most of visitors get to site from the search systems (like Google, Yahoo, Altavista, Rambler and etc.). People do their search requirements (for example, Ӥating serviceԠor ӡcquaintances in Lithuaniaԩ and search system begins to scan its database by keywords (ӡcquatancesԬ ӌithuaniaԩ and gives the results by list of refrences (links) to sites. Of course, the list will be huge and occupy several pages. Only a few visitors will look throw this list completly, generally, they look on links on the first page. The aim is to do your site the nearest to the onset of the list.
Ranking of list of result bases on the rating of pages (for example, "page rank" in Google or "Tic" in Yandex). The higher is rating and the higher will be position in search systems.
How to get high rating? Have a good look on the example of the most authoritative system of ranking sites, "Google page rank". Main point is simple: more pages with high rank referes to your site and higher is pagerank of your site. If your link to your page is popular in catalogues in coresponding categories, than search robots will find your page more often.
Here is conclusion: first, you should do registration in catalogues and search systems. And that's how you should do it.

Submitting

Crawler-based search engines automatically visit web pages to compile their listings. This means that, unlike directories, you are likely to have several if not many pages listed with them. This also means that by taking care in how you build your pages, you might rank well in crawler-produced results.
Optimizing pages for crawlers is covered more in the Optimizing For Crawlers section of Search Engine Watch. If you have time, it is recommended that you read the pages in this section, especially the Search Engine Placement Tips page. However, by simply following the submission tips below, you can at least get your pages listed with crawlers, where they might naturally rank well for certain terms.

Submitting To Google

One of the most important crawler-based search engines is Google, because many people search at it, plus it "powers" the main results of several other services (see the Search Engine Results Chart for what "main" results are).
The absolute best way to get listed with Google is to build links to your web site. Indeed, this is the best way to get listed for free with all the major crawlers listed on this page. Crawlers follow links, so if you have good links pointing at your web site, the crawlers are more likely to find and include your pages.
Here's the good news: if you submitted your site to the major directories and got listed with one of them, then Google and other crawlers will almost certainly pick up the URL that was listed. This means you may not need to do additional work to get listed with crawlers.
Nevertheless, you may find it helpful to do some link building beyond the directories. Basic tips on building good links are covered on the Search Engine Placement Tips page, while the Link Analysis & Link Building page available to Search Engine Watch members provides in-depth advice on building relevant links to your web site. Consider reading what's covered on one or both of these pages.
The Submitting & Encouraging Crawlers page available to Search Engine Watch members also has advice on how your site architecture can be improved to naturally allow more of your pages to be added by crawlers.
Aside from link building, Google provides an Add URL page that lets you submit a URL directly to its crawler. There's no guarantee that Google will actually include a URL submitted to it this way, however. Despite this, it makes sense to submit your home page and perhaps one or two other URLs from "inside" your web site via the Add URL page.
You really don't need to submit more than this. The only reason for submitting some of your inside pages is in case there is a problem reaching your home page. This gives Google an alternate route into your site. From whatever page it visits, it will look for links to other pages that you have and perhaps include those. This is true for other crawlers, as well.
If you have a brand new web site, it will probably take about a month before Google lists your web pages. Because of this, you might consider making use of its paid placement program, which is covered in the next part of this guide.
Finally, Search Engine Watch members have access to a detailed How Google Works page that guides you even more through the process of submitting to the crawler and ranking well within its results. To learn more about becoming a member to access this information, visit the membership information page.

Submitting To Yahoo

Yahoo is an important crawler-based search engine because many people use the Yahoo site and it provides main results of several other services (see the Search Engine Results Chart for more about this).
As covered with Google, building links is the best way to get listed for free. Yahoo also offers a free URL submission form that you'll find listed on this page. Submit according to the same instructions as for Google, above.
What if you aren't picked up for free? Yahoo has paid inclusion programs that guarantee to add the pages you submit quickly. The downside to these programs is that you'll be charged every time someone clicks on your listing. If you run out of money, potentially, your listing may be dropped. However, there's still a chance that even if you run out of money, you might continue to be listed for free.
Confused? You're to be forgiven, if so. The programs are so complex that beginners are not recommended to bother with them. Instead, there's a good chance that many pages in your site will just naturally get listed for free.
By the way, Yahoo's crawler incorporates technology from three different crawlers that it purchased in 2002 and 2003: Inktomi, AltaVista and FAST's AllTheWeb. Any references you hear about those crawlers are now superceded by the single Yahoo crawler that operates.

Submitting To Teoma

Teoma is an important crawler-based search engine because it powers the main of the results that appear at the popular Ask Jeeves web site (see the Search Engine Results Chart). In fact, Ask Jeeves owns Teoma.
Teoma has no free Add URL page. This doesn't mean that you can't get listed, however. Teoma crawls the web, so if you have links pointing at your web site, you may get included naturally.
Basic tips on building good links are covered on the Search Engine Placement Tips page, while the Link Analysis & Link Building page available to Search Engine Watch members provides in-depth advice on building relevant links to your web site. Consider reading what's covered on one or both of these pages, to help yourself with Teoma.

Submitting To MSN

MSN Search is an important crawler-based search engine used by many people. It is currently powered by Yahoo's crawler-based results. However, by the end of 2004, a new crawler-based search engine being developed by Microsoft should be taking over.
That new Microsoft search engine is already available to the public in a limited fashion. More about it, and how it relates to the current MSN service, can be found in this article from Search Engine Watch: MSN Search Gets New Look; Microsoft Gets New Search Engine.

Submitting To The Open Directory (ODP)

The Open Directory is a volunteer-built guide to the web. It is provided as an option at many major search engines, including Google (see the Search Engine Results page for a full list). Given this, being listed with the Open Directory is essential to any site owner.
The good news is that submission is absolutely free. The bad news is that this means there's no guaranteed turnaround time to getting a yes or no answer about whether you've been accepted.
To submit, locate the category you want to be listed in. Then use the "add URL" link that appears at the top of the category page. Fill out the form, and that's it -- you've submitted.
If you are accepted, you should see your site appear within about three weeks. If this doesn't happen, then you should resubmit.
As with Yahoo, it's highly recommended that you take the time to learn more about the Open Directory before submitting, in order to maximize the amount of traffic you may receive.
Search Engine Watch members have access to a detailed How The Open Directory Works page that guides you even more through the process of submitting to that directory. To learn more about becoming a member to access this information, visit the membership information page.
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Links from other sites

Like it was said, pagerank depends on amount of those pages with high rank which refers to your page. Letѳ start to exchange links. Most of online dating sevices use link exchange for attracting traffic. You put the link (reciprocal link) to other online dating web site and this service put the link to your website. For this aim is better to create single links section (links page). You should write the letter to webmaster of other site with suggestion to link exchange and wait for answer.
And here is a small article for you about...

How To Get Thousands Of Links Pointing To Your Website.

Getting links pointing to your website can be a very difficult and time consuming practice especially if your website is brand new. And if you donҴ know the proper way to do this effectively it can literally be a major reason why your website fails in getting traffic from search engines. Search engine traffic is one of the most important elements you can do for your website or internet business. Although it takes a lot of trial and error, getting your website listed high in search engine results is what you should strive for.

So what do links have to do with high search engine rankings you might ask? Itҳ simple. The more links pointing to your website the better rankings your site will get. You see every website that is linked to your site is like a vote of confidence from the owner of that site. Search engines use this as one of the most important factors in determining where a website will be ranked. Links also help you in getting your page rank higher. The more links to your site, the higher the page rank, and the better the rankings.

But links must be relevant to your website theme. For example. If youҲe selling eBooks and you have a food website pointing to your site, that is totally irrelevant and some search engines will even penalize you for this. The more relevant links, the better. Search engines also place great importance on text links with keywords in them. Make sure the sites linking to you use text links with a few of your most important keywords as the title. You should be able to go to your site by simply clicking the title. And it would also help if the description underneath the title is the same as the one in your Meta description tag.

Here are 3 easy ways to get great quality links pointing to your website.

1) Visit the top 100 sites in the search engines with your keywords and ask them about a link exchange. These people already have a high page rank so this will really give your site a push.
2) Join some link exchange programs on the internet for free. You can browse sites and request exchanges with sites similar to yours. You can also set the parameters on sites requesting a link exchange from you.
3) Write great quality articles and submit it to article directories on the internet. By writing an article anyone who uses it must also include your author bio below. This could mean thousands of new links.
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Dating Directories

As well, there are specialised catalogues of dating directories. They also put links in exchange to back link. But be ready for waiting. Placing in these directories may take up more than one month!

Directory list.
http://datinglist.com
http://www.singles-online-dating.com
http://www.datingsitesreviews.com
http://www.lovesites.com
http://www.directorydating.com
http://www.datingservices-online.net
http://www.datemefree.com
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Google AdWords

You can also use paid listing like Google AdWords.
Google sells paid listings that appear above and to the right-hand side of its regular results called through a program called Google AdWords. Since it may take time for a new site to appear within Google, these advertising opportunities offer a fast way to get listed with the service. Also, as with Overture, they may be a continuing option you may wish to explore.

Google's self-service AdWords program charges a per click fee, similar to Overture. AdWords charges a $5 activation fee, and $25 ought to last you about a month, if you've carefully selected your terms.

Google also distributes its ads to other partners, with some major sites listed on the Search Results Chart. That provides you with exposure to more potential traffic.

Search Engine Watch members have access to a detailed How Google Works page that guides you even more through the process of how AdWords operates. To learn more about becoming a member to access this information, visit the membership information page.
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Banners and buttons exchange

Other very effective way to increse traffic is banner exchange. For this method is better to use banner exchange networks. You add the code in convinient place of your page and every visitor can see banners of other sites at that visitors of other sites can see your banner. Itѳ very profitable, taking into account that the graffic advertising is more obvious than the text advertising. You can use our banner exchange network (dating exchange). We can give you banners of diffrent sizes and design, also on different languages.
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RSS Feeds

Now one of the most popular ways to attract clients is translation RSS on the other sites or catalogues. Theres are exchange services of RSS titles, in other words you add the code on your page and visitors can see titles of news of other sites and visitors of other sites can see photos of the last registred clients of your site.
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Other Ways To Get Traffic

There are also a lot of alternative ways to attract visitors. Put the link to your site in all places where it possible. In signatures on forums, in information of ICQ, MySpace, Jabber and other messengers, you can write about your site in your weblog, livejournal, flickr.

Ask your friends to write about your site in their weblogs, livejournals. And they can ask to do that their friends. You can write letters with suggestion of link exchange to webmasters of all sevices, not only dating. Remember, more often your site name will be founded in Internet, more will be ranking, more will be visitors and more will you earn!
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Step four

Links

Use our partner programm and resources to earn more!

Dating-Exchange - Banner exchange network
Dating-Exchange is the banner exchange network of high efficiency working with banners in the standard (468x60) and pop-under mechanism (240x240). Join now and receive 5,000 impressions for free.

Dating List - Dating site directory
This site contains the links to dating services and short explanations what these sites are about and what type of services they provide with. Here you could find rating, statistic, counter for other sites, clear content.

http://www.highrankings.com
http://www.webworkshop.net/seoforum
http://www.webmaster-toolkit.com
http://forums.searchenginewatch.com
http://www.webmasterworld.com
http://www.submitexpress.com
https://adwords.google.com
http://www.sitepronews.com

In russian
http://searchengines.ru
http://seop.ru
http://www.seochase.com

Dating affiliate program details.